SaaS account executive with 5 years selling workflow software to mid-market operations and finance teams. Achieved 118% average quota attainment across 8 quarters through disciplined outbound, consultative discovery, and multi-threaded enterprise selling.

B2B SaaS Company

Closed $1.7M in new ARR in 2025, finishing at 124% of quota across 42 mid-market deals with an average contract value of $41K.

Built 3.4x pipeline coverage by targeting finance and operations leaders with trigger-based outbound sequences, partner referrals, and executive multi-threading.

Improved win rate from 22% to 31% by standardizing discovery around pain, buying process, business impact, and mutual success criteria.

Maintained 96% forecast accuracy by keeping Salesforce opportunity stages, next steps, and close plans current for weekly pipeline reviews.

Workflow Services Company

Sourced $2.2M qualified pipeline and 34 sales-accepted opportunities through outbound email, phone, and LinkedIn sequences.

Partnered with account executives to refine persona-specific talk tracks that increased meeting conversion by 18%.

Promoted to closing role after ranking in the top 12% of BDR team for sourced pipeline and clean CRM handoff quality.

Performance marketing manager with 6 years managing paid search, paid social, lifecycle, and landing-page experimentation for B2B and consumer subscription products. Improved CAC, ROAS, and qualified pipeline through disciplined testing and full-funnel analytics.

Subscription Software Company

Managed $2.4M annual paid acquisition budget across search, paid social, and retargeting, improving blended CAC by 18% while increasing qualified pipeline by 31%.

Rebuilt landing-page testing program around segment-specific proof points, lifting demo conversion from 4.8% to 6.2% across high-intent campaigns.

Partnered with sales operations to reconcile ad platform, CRM, and pipeline reporting, eliminating attribution gaps that had hidden $680K in influenced pipeline.

Consumer Services Company

Launched lifecycle winback campaign that reactivated 8,400 dormant accounts and produced a 5.1x return on promotional spend.

Analyzed search query, creative, and audience performance weekly to reallocate spend toward campaigns with stronger payback periods.

Creative Testing System

Built testing matrix across audience, hook, offer, and landing page, increasing monthly learning velocity from 6 to 22 structured tests.

Pipeline Quality Audit

Compared channel-level opportunity quality by segment, sales cycle, and win rate, shifting $210K quarterly spend toward campaigns with stronger payback.

Operations professional transitioning into data analyst roles after 5 years improving reporting, workflow quality, and cross-functional decision support. Brings SQL, dashboarding, stakeholder intake, and process-improvement experience grounded in real operating problems.

Operations KPI Dashboard

Built SQL-backed dashboard tracking weekly volume, SLA misses, and root causes across 12 service queues; surfaced staffing mismatch that reduced backlog by 19%.

Customer Churn Analysis

Cleaned CRM export and segmented churn by onboarding completion, account size, and support volume, identifying a 13-point retention gap tied to delayed setup.

Requirements Intake Template

Created stakeholder intake checklist translating vague reporting requests into metrics, filters, source tables, and decision owners.

Regional Services Company

Created weekly operating report used by 8 managers to monitor backlog, turnaround time, and service quality across 4 teams.

Mapped intake workflow and documented recurring error patterns, helping leadership prioritize automation that saved 9 staff hours per week.

Partnered with customer support and finance to reconcile account records, improving billing and service status accuracy before monthly close.

Data Analytics Certificate | Continuing Education Provider | 2026